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<p class="MsoNormal" align="center" style="margin:0cm 0cm 0pt 109.5pt;text-indent:-36pt;text-align:center;mso-pagination:widow-orphan;tab-stops:list 109.5pt left 153.85pt 190.05pt"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">二、</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">细分与目标市场<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 15.75pt;text-align:left;mso-pagination:widow-orphan"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(一)市场细分<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 51.75pt;text-align:left;mso-pagination:widow-orphan"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">1</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、细分市场的选择依据:<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 67.5pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 67.5pt"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(<span lang="EN-US">2</span>)根据消费者购买动机进行市场细分<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 88.5pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 88.5pt"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">A</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">享受型消费者市场(我想生活得更好)<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 88.5pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 88.5pt"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">B</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">安全型消费者市场(我不想受到伤害)<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 88.5pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 88.5pt"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">C</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">健康型消费者市场(我想使自己身心健康)<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 88.5pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 88.5pt"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">D</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">时髦型消费者市场(我想紧跟时代潮流)<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 88.5pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 88.5pt"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">E</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">个性型消费者市场(我想与众不同)<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 15.75pt;text-align:left;mso-pagination:widow-orphan"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(二)目标市场<span lang="EN-US" style="background:#d9d9d9;mso-shading:white;mso-pattern:gray-15 auto"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 67.5pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 67.5pt"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">1</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">目标市场的制定<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 88.5pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 88.5pt"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(<span lang="EN-US">1</span>)依据:以细分市场为基础,结合白塔瓷砖防辐射的特性确定目标市场<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 88.5pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 88.5pt"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(<span lang="EN-US">2</span>)领域界定:健康、无辐射的建材领域<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 88.5pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 88.5pt"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(<span lang="EN-US">3</span>)区域界定:川、渝两地辐射全国<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 88.5pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 88.5pt"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(<span lang="EN-US">4</span>)确立目标市场:享受型消费者市场、安全型消费者市场、健康型消费者市场<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-align:left;mso-pagination:widow-orphan"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt"> <span lang="EN-US"><span style="mso-spacerun:yes"> </span><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 18.05pt;text-indent:-18.05pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:-2.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><span style="mso-spacerun:yes"> </span></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">三、营销目标策划(对主要竞争对手的分析以及竞争策略的设计)<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:14.35pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:1.59"><shapetype id="_x0000_t170" path="m@0,l@1,m,21600r21600,e" adj="7200" ospt="170" coordsize="21600,21600"><formulas><f eqn="val #0"></f><f eqn="sum 21600 0 @0"></f><f eqn="prod #0 1 2"></f><f eqn="sum 21600 0 @2"></f><f eqn="sum @1 21600 @0"></f></formulas><path textpathok="t"></path><textpath fitshape="t"></textpath><handles><h xrange="0,10792"></h></handles><lock shapetype="t" text="t" vext="edit"></lock></shapetype><shape id="_x0000_s1027" adj="2158" strokeweight="2.25pt" strokecolor="#396" fillcolor="blue" type="#_x0000_t170" style="margin-top:-6.75pt;z-index:2;left:0px;margin-left:711pt;width:15.75pt;position:static;height:10pt;text-align:left"><shadow type="perspective" matrix=",,,.5,,-4768371582e-16" origin=",.5" color="#875b0d"></shadow><textpath string="2" fitpath="t" trim="t" style="font-size:10pt;font-family:&quot:;宋体&:;quot:;v-text-kern:t"></textpath></shape><shapetype id="_x0000_t75" path="m@4@5l@4@11@9@11@9@5xe" ospt="75" coordsize="21600,21600" stroked="f" filled="f" opreferrelative="t"><stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t"></path><lock vext="edit" aspectratio="t"></lock></shapetype><shape id="_x0000_s1026" type="#_x0000_t75" style="margin-top:-37.95pt;z-index:1;left:0px;margin-left:684pt;width:24;position:static;height:24;text-align:left"></shape><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(一)定位策略<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b><span style="font-size:9pt;background:#d9d9d9;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt;mso-shading:white;mso-pattern:gray-15 auto">定位依据</span></b><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 57pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 57.0pt"><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">1、</span></b><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">核心功能:健康、无辐射<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 57pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 57.0pt"><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">2、</span></b><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">符合消费者需要(从市场调查中得知)<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 57pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 57.0pt"><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">3、</span></b><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">符合差异性原则(舒适、利益)<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 84pt;text-indent:-21pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 84.0pt"><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">i.</span></b><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">使用白塔瓷砖会给消费者带来健康利益<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 84pt;text-indent:-21pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 84.0pt"><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">ii.</span></b><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">使用白塔瓷让消费者更为舒适<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:9.05pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:1.0"><font face="Times New Roman"><b><span lang="EN-US" style="font-size:9pt;font-family:创艺简仿宋;mso-ascii-font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt;mso-fareast-font-family:宋体"> </span></b><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></font></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 57pt;text-indent:-36pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 57.0pt"><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">4、</span></b><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">市场演进趋势<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 63pt;text-indent:-21pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 63.0pt"><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">a)</span></b><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">消费者需求辨别<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 63pt;text-indent:-21pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 63.0pt"><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">b)</span></b><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">生产线支持<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:18.05pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:2.0"><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">5</span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">企业定位:建陶卫浴的行业专家<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:18.05pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:2.0"><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">6</span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">产品定位:舒适、安全、健康<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-align:left;mso-pagination:widow-orphan"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(二)产品策略<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:27.1pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:3.0"><b><span style="font-size:9pt;background:#d9d9d9;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt;mso-shading:white;mso-pattern:gray-15 auto">分类产品</span></b><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 63pt;text-indent:-21pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 63.0pt"><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">c)</span></b><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">分类依据:<span lang="EN-US">20/80</span>分类法<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 63pt;text-indent:-21pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 63.0pt"><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">d)</span></b><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">主流产品:<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(<span lang="EN-US">1</span>)重点型产品<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(<span lang="EN-US">2</span>)配合型产品<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 63pt;text-indent:-21pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 63.0pt"><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">e)</span></b><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">次主流产品<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b><span style="font-size:9pt;background:#d9d9d9;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt;mso-shading:white;mso-pattern:gray-15 auto">产品包装设计</span></b><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b><span style="font-size:9pt;background:#d9d9d9;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt;mso-shading:white;mso-pattern:gray-15 auto">配合部门设置</span></b><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-align:left;mso-pagination:widow-orphan"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(三)价格策略<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b><span style="font-size:9pt;background:#d9d9d9;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt;mso-shading:white;mso-pattern:gray-15 auto">基本模式</span></b><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:27.1pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:3.0"><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">1</span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、撇脂定价<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:27.1pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:3.0"><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">2</span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、渗透定价<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b><span style="font-size:9pt;background:#d9d9d9;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt;mso-shading:white;mso-pattern:gray-15 auto">主流产品</span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">:<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:42.75pt;text-align:left;mso-pagination:widow-orphan"><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">1</span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、重点型产品:高渗透式价格<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:42.75pt;text-align:left;mso-pagination:widow-orphan"><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">2</span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、配合型产品:低渗透式价格<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b><span style="font-size:9pt;background:#d9d9d9;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt;mso-shading:white;mso-pattern:gray-15 auto">次主流产品</span></b><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">:<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">高撇脂式价格</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-align:left;mso-pagination:widow-orphan"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(四)渠道策略<span lang="EN-US">(</span></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">市场渠道推广、维护计划策略</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">)<p></p></font></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 42.75pt;text-indent:-18pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 42.75pt"><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">1.</span></b><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">伙伴支援方案</span></b><b><span lang="EN-US" style="font-size:9pt;color:black;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">整体服务</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:27.1pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:3.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">a</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、营销队伍</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-align:left;mso-pagination:widow-orphan"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><span style="mso-spacerun:yes"><font face="Times New Roman"> </font></span></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">(经销商支援队伍)</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:27.1pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:3.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">b</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、经销商服务中心</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:27.1pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:3.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">c</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、经销商支援服务热线</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">资讯与奖励计划</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:27.1pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:3.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">a</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、伙伴互联网</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:27.1pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:3.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">b</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、伙伴互联网通讯刊物</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:27.1pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:3.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">c</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、奖励计划——最佳经销商</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 42.75pt;text-indent:-18pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 42.75pt"><b><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">2.</span></b><b><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">店铺支援方案</span></b><b><span lang="EN-US" style="font-size:9pt;color:black;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">提高店内客流量</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">a</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">促销活动方案</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">b</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">形象店货物展示系统</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">销售点广告</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:34.95pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:3.87"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">a</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">售点宣传品(</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">产品宣传画册)<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">b</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、陈</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">列活动</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">售后服务</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:45.2pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:5.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">a</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">用户手册</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:45.2pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:5.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman">c</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、组织售后服务队伍</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt 42.75pt;text-indent:-18pt;text-align:left;mso-pagination:widow-orphan;tab-stops:list 42.75pt"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-hansi-font-family:创艺简仿宋;mso-bidi-font-family:宋体;mso-font-kerning:0pt">3.</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman"> </font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">市场渠道推广计划</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">资料库</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman"><span style="mso-spacerun:yes"> </span>a</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、经销</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">商资料数据</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:45.2pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:5.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">b</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">经销商资料报告</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:45.2pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:5.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman">C</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、集团用户资料库(</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman">VIP</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">俱乐部)</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:36.15pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:4.0"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">经销商</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman">(</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">销售人员的支援</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;mso-font-kerning:0pt"><font face="Times New Roman">)<p></p></font></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:45.2pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:5.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">a</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">现场营销用品及体系</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:45.2pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:5.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">b</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">培训及资讯体系</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:26.85pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:2.97"><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">经销商伙伴关系</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:54.2pt;text-align:left;mso-pagination:widow-orphan;mso-char-indent-count:6.0"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;color:black;mso-font-kerning:0pt"><font face="Times New Roman">a</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;color:black;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">、</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:9pt;font-family:宋体;mso-ascii-font-family:&quot:;times new roman&:;quot:;mso-hansi-font-family:&quot:;times new roman&:;quot:;mso-bidi-font-family:宋体;mso-font-kerning:0pt">经销商划分研究</span></b><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:9pt;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt"><p></p></span></b></p> |
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