徐老师 发表于 2025-11-22 14:53:32

《直播销售》教案-项目一任务一认识直播

中国经济管理大学 美华管理传播网
美华管理传播网《直播销售》教案-项目一任务一认识直播
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授课信息
任务名称认识直播
授课类型新授授课时数2学时
教材选取《直播销售》人民大学出版社
内容分析2020年,我国正式在“互联网营销师”职业下增设“直播销售员”这一工种,直播销售成为当前主流的直播模式之一。随着互联网的发展,直播经历了不同的发展历程,呈现出不同的特点,直播平台多式多样,选择合适的直播平台需要考虑多种因素。
学情分析本课面向电子商务专业学生,学生动手能力强,语言表达能力强,对直播销售有较大兴趣,也迫切想学习直播销售技巧,尝试进行直播销售活动,但是学生尚未掌握系统科学的方法策略。
教学目标素质目标1.树立创新意识、创新精神,能够创新直播销售思维;2.具备正确的价值观,严控质量,开展服务热情的直播销售活动;3.践行社会主义核心价值观,具有钻研业务,团队协作的精神;4.养成诚实守信、遵纪守法的习惯,合法从事直播销售活动。知识目标1.理解直播的概念、特点和发展历程;2.掌握直播的平台和模式。技能目标1.能区分直播销售与传统销售;2.能选择合适的直播平台。
教学重点直播销售岗位职责
教学难点不同阶段直播团队的构成及职责
教学方法行动导向教学法、情境教学法、任务驱动法
学习方法线上线下混合式学习、小组合作法、自主探究法
教学资源直播销售教材、PPT、微课、实训平台
教学实施
教学环节教学内容教师活动学生活动
课前准备1.微课自主探究2.在线平台课前检测1.在线发布自学任务2.在线答疑1.接收自学任务2.在线完成微课学习和课前检测
导入新课1.    课前预习效果反馈2.案例情境导入某公司“互联网营销师—直播销售员”岗位招聘启事 1.反馈学生课前预习情况2.创设案例情境 1.明确预习中的疑难问题2.案例情境进入新课学习
讲授新课【任务描述】直播销售的优势以及直播销售岗位职责和要求,进而能够明晰直播销售员的技能要求。【任务准备】一、直播销售的优势直播电商为电商行业注入了新的活力,与传统电商相比,直播电商提供实时、多形式的商品展示,为用户带来了更丰富、更直接、更及时的购物体验。但是直播电商仍然离不开传统电商中的“人”“货”“场”3要素。data:image/png;base64,R0lGODdhmQAjAHcAACH+GlNvZnR3YXJlOiBNaWNyb3NvZnQgT2ZmaWNlACwAAAAAmQAjAIc1NTU4ODgvLy82NjY+Pj4wMDAjIyM/Pz83NzchISEyMjIlJSU0NDQ7OztaWlpTU1NUVFReXl5YWFhPT09bW1tXV1dLS0tGRkZCQkJVVVVSUlJfX19NTU1KSkpZWVlMTExQUFBAQEBcXFxWVlZdXV1DQ0NOTk5ISEhHR0dRUVFtbW1hYWFiYmJ9fX1kZGRqamp+fn5wcHBjY2NoaGh/f396enp8fHx5eXlnZ2d0dHRvb29xcXFmZmZpaWlycnJlZWV1dXVgYGB3d3d4eHhzc3N7e3tsbGxubm5ra2t2dnaWlpaCgoKKioqBgYGSkpKdnZ2enp6ZmZmXl5eQkJCcnJyNjY2bm5uIiIiLi4ufn5+RkZGJiYmOjo6AgICampqDg4OGhoaMjIyVlZWYmJiFhYWTk5OPj4+Hh4eUlJSEhISzs7OxsbGtra22traysrKoqKijo6O/v7+kpKS0tLS8vLyioqK7u7uqqqq5ubm+vr64uLi6urq3t7empqaurq61tbWsrKylpaWvr6+hoaG9vb2rq6unp6epqamwsLCgoKDb29vc3NzGxsbX19fHx8fS0tLKysrOzs7CwsLW1tbU1NTR0dHDw8PBwcHT09Pa2trQ0NDNzc3f39/V1dXd3d3Y2NjZ2dne3t7Ly8vAwMDFxcXMzMzExMTJycnIyMjPz8/o6Ojh4eHj4+Pk5OTg4ODs7Oz9/f3i4uL4+Pjp6en8/Pz+/v7z8/Pw8PDy8vLl5eX7+/vv7+/5+fn6+vrq6urm5ubt7e3r6+v19fXx8fH09PT39/fu7u729vbn5+f///8BAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMBAgMI/wCTCUymSpHBgwgTHlyksKHDVYwaOVTk6BGkSIokTVJCSZGaJWsqKVKCUZElNkyaNHHy5BImSwahNLnEKlMUTZc2tanoZhKjSFIMRnJk8I3KKYwYtYETZ+LBVq44OVX4amAyWHI0ad3KtetWkl7Dhp1zqZJYTZQeYcKkqVMlT480raHzKa4ntm1BcVq1KtSiTo86aVUU69KTOnA7YWqU9lMlSpg8acVESWsmvo+oUGqUSfBZTZjY0LFj9vNWUXeswsJjtbXrgXley3Ythc7s28k4454tS8UKFrN2y5Y1SrjAVw6qyDEukPVAWG2YD9RDS/rAWg9aWB8IertAWxBcvP9g5T3ZrT3McUWQAICTcVl8VEe3Tn07rD5+rFjy3t37rCUwxJBLeecxx8oVEwQwyXvxPYeedXGUR14yA273iSLl6bJKMrvwUl4vl1jnyy/SPSgQLFBcouKKLLa4IhZxXOIIJKRYEkkpppwiyimX5GiKJaeQIskpjFiCypGoOBKJKCyaQoojkqAiiiiSGJaFJKVsQiUkkDBiiiOoWOLIJmDqmNQmj1gCSSWktMjIJYyUUoojTnpZyo2m/FGFiqaYcgkqcjqiZI2mSOKIKJN0omaXhory5CabVKkiHX2oBkgrmGaq6aaZBhKLKoywockiUAjyCSl7SJILJqZyMgcmuXj/UkourvhJiiiD/NFKLrm0AoomkniCyh6ExNLKHnGEwkche3hiSB2kdALlIqNoAeclf2wCiRt2sKJIIJrwiukqkPwSCR58QJKJJqY8IsUWUoxqyK6afJILKW3gQUocXJTiySecXGJHIXosckgdqIQyih+aOPJGIZxkGgoiqumxnR0cJrIFHZBQIMMlSnRRhS5yFNJHIlFoAUwqXnwSzAwtwKDEC1i4MtAplfhhyyAw0LBLMpSAUssXNXChCxWBoPIJGFxoAkgFSszBhhexQGFDGMHgUYUmVjXiRSqRWHDBKI+pkckNOGyBISHJCGPyMGtgkAEqhmjwhiJ4HGKIGDWA/0FLFoacwgoqOQgihg4v6DIQLRY/N99usExXyysid0mBBHZo0cIUxIxhyiFTCHIFK4+A8UkrO/DARRw9CMLLG+StYQoexVhRwxK+JNNWMjDgoAQqZNgAxyRlaDFJDQ4sQYgZUHyCiSF3ZPIGGEpUModAn5yB5gY7XKIGJHmEokQggTzSC3rE1KGEMXNEYMMoMVAwRSuIECLJFDhwccoVLdzxxxstEEQgfPADYgwEPvIRCB9UMIVZcEFjkgACHmxhNTMMSA+RKwQbJMOELVziSXWgRCcEMgg4YMETeABDHliRiEHM4RRcKIQsQnEM3R0iD4ogRSnGkLu28OIPe5iDHv+wAAYqkAIQWECFF8agBFJQghG10MUpFtEKNsDhFcMgDy3ycIY2WIILT5BMIUixCSpoIQqf4AV6QkGFMnQCD1y4Qye0oIQshEIPT7iDJOzgBq2RoQ5FKgQwIKGEK/TigA06UXR4wQIBtAAQHPhBBwYAAQKowgMAKMAFq6O41wzjkAIhBjBs0YtWBCMXshiGLYTRC17UojoCqYUBbVGLZACjlqCpZTKKQYta8KIXtYQFMY5hixpapZa6qJBVZhGMWaiCGKtsWzKIoThe0GIY6BHGLVRpjGToAha22CYvhGEMWwjkGLoohjqt4kpXIjKBsFjCBipgBx1I4AMggIAM2vD/gRAYYIT1SUYr2vaLXhCDGNaEBSQsEYtk4EIV1ZFFeXSHCYHIQnGzqOUrhAEMh2ZiEq1ghStu4YtdGCNyukCGKyqxiV3sghjD2E2BZlGJVAxIE5WIhTBUYc5khIKUJGIOAh0nEDtMAhCruAQf4MAKOgBiEHgwRh0GikFaWNEPiXDDFqjwhCYIQhFBgEAY9tCFLsSiDTTwQ9b6sCHmdIcOa2hDLM5gBUB09QurEIIOzsAHIdCgEVgYQxwwYQoqKAEOU7ABJuBwhSb0dDYFagQMtoAKSZzhDolwRA70wIkx3GAPapCCH4TBoATSBxa0cEIc2hgFHzRBCVO4AzLCUAU//6hiCE8Q6BjY0Ag1YCEU0ulOyvYQCxlggRRi8MEScsGEHSxBCi9wgSi4MIZNsGIQTvhELGxgBmLAgQxdkOhtClQJQqiJEIL4AinCcANBpGIIUWAFJkYBCaEm8iqPY44earGKURyDGGxgBBfUwIhEWIEVRPCAFDohB1O4ohScOMQj7nCGSAS3E8RoQybscAxAKGEQbQCEE1JBCDdAwQ5SaAEn+LAGUrwCDm+4QyVgEIVZ8OEQZggqZNHTCDYYohJ2UMIWQEGFKORhjk/IQiQG4Qhj7maoJzIRcyLUyYEM4xi9YEgtZIFF8yQDlLMoBkOUKZxPeGIgioucN2UhC1Uc0v9DtbiFN4FRw1WkMxR4jmkybFEM3IDIoR7iBS5woYhX8MITsdBFdV6hCoLoUjhSRtEoJk3pSlua0ljIw5NIQYovdWkTk0iTKCqxpEdEghGkQAUkTLGJVKCC0jIqhSgccYpVM4JLlxjFE6Bgo01EQhJaEpQoSqGjVIgCFWgixSk0UYpFKVsUNLoIu1JtCVJAohSjaBMjJPGHMIwCFZqIBCRG3YlaYyIVpqgpl6B9qFJAItejOJQobu2INtmhUs8BBK/2ze9+8zsQItWEjnKRCkWwQg9/+AMrTqEGQqjhD334BCguEQpVQOYXGM8FMkwBiD/kgQ54oMQp/tCGVeTCDqP/WDGzQmEIODBiElDyRLUk8aZsQWINdoiFK+LQClX8gleM2EMecsFwRUSiDlJQRSSQwYhFgMIQuVCEH97gKD7cwSdxQEUstFAFyrSBEqVYwxv00Iqfo0IPe4iEHWadC05Q7DmNkw7GWjEKYBPjEIeIhQ+CgIZWFMF3gajBFXKhBxu8QRV4SERbCULbKAyCDESoBDA08YZDBq0WSyja0ZK2tKYVogJikFoUYvEEG3BhFpLQgyb6LBAp0AAMrIACIN5wCh9oYON7uIKb2TaMF/CADnLwQA1MYYUs6OEYPXBBJuZABDcoogtCWI5A1OAAEcShC4iAQjBqEXf8bsdinugD/yQ6YYssWKEVRujBETDRhSMkAhBRuMEtglGIP3yCD1zYuCmS8YsutEAGdSAGVOAeEicQu9M7vxM8w1M8x0MBS5AHzOM8hnAIq3AMaqAIm+AGV1EGNoAFkxAFpjAHbzACEOAKaxcIuGAL6HELOnADdgAHJDADerAGZNAEjmAELhAHiOADfrALOWAEe6AJscEHK+ADmnAFYHAFnQAL9wUd3wcLt3AHdIAJHygFkAAGFUAEs2AIMPAEkNAHTvALpRAMd4AJd1AFp4AMwZAMwWAHaBADUxcIGGIqBtgJvNAGdvAHeBAGZ2BEbJBEXhAFTdQJUCRFipALhLAHqTRQwjAKpf+QCIQQVGwgBkyQJnxwBcNADOiRCyowBIXgBhQwAmSkBogwC1AAB60QCnKAZyzAAlSwC8FBCmbwB4uwB4nABZuQDE2YX8ZRH6DEaL4wC9AkDLUAC8JAWo/mTbxQdo3mGq0UDOYkZwaICbpEjLoUObQwTC71GrrQTVbRS8lgDLCUDLKwC4NmHsUAheihC7dwUMVgCwZ0IrJhC7YgXskwDMKQC96IWlDmfeYhCqpwC6zACp8ANFeBDOFCWtRRC8bgCwbEC1VhS+TYCg+VO71wDLfQCJvAel/mC7hgS6/wkbcgZy8VDIfUH6TFZasQDLsgCx21TbrQC/eiCK2QCaGAC93/NAzJ2FDHEIyrlAvBcQutQAr0iB7FIAuzYAuwAAuz0AqxgAy/gAuoQAq3gAuewAqwcAzAMAy0gAqMUGW28Ard1I9OmAxQEAJIsAYHIAAvQAYTAAS+IAQPIALkYTG/0AI0cAgU1AeHAApa8ASg8AVVUAZp0AZQEAltkAhp4B7JUAt5MARGMEdLYAWrQAVvQAdQsARHkAoUlQy4kgmVIAMv8AZi4AVisAmk0AVZgAc3MAaAEAdiQAh00AWXEAbixQuowAeOUApN4EEbRwWsgAZXMAWgoEbJ4Al6cAaToAZxkANSIwaV0AYUIAJUAAYUkAahIAZ1IAnCIANBoExZ0AVN/wAMTGhaSxADIFAICGABBBAAHlACuWACBpAADWUxrZADNfAGxjAFcTAImYAFTKAIQiABVkAGc9AHiwADXJADrfAHihYIG4ADpcAENmAFnVAbfeAFQIADotCZjEAGlFAJHkAErZkFbcAGhVAEVAAFClAEjqAJLWAJm1ADhJAFxRAJvKBGW+AGmHADP8AGHFIKtbABHUAGs3AM6KEITxAGlJAFgLADvLIGudAIQpADopAGPLAFxhAIacAEjpB8lSAJ5BEFQwADvlCeRJUMOeACJzAICLAADCAGM1ADWqACaYACAJUMi1AIhsAGaXEMoCIHpDASX5AIWpAKcAAKVmAIN//gCY6gOKWgBIjQCoKwBoMwCqFQDMMgBXLwBaegO53QC3zQBaQQCQ6QAtz1B5EwClnwBG0wBw7wBW3QBnIACJLApFFQC5bwCtynA2yACjegAlCQDH0CC12gAmTACkiaDKwgBodwf3NQBakAmr6ADFvQArGQBkAAA5xAq3DACUwQBqowhrqgBm3ABaqApookEI3AFn8BauHYCJ0QHJxgQBhkTrgQCx8pEG42C7tAC73QC9XhCcTQZzQ0ELiwC76QC7WQZT/TmJ5AC6zwM20hC49QCY3gC4qACT9nDLNgUBdZDFhkCwOlC7QkDMAlELTwCZQwCcgADMSADD4ljmFJDLT/UCAPRQmcwAvO5Gak5U1VAQqdAAoCAQwmOQv4KBC9QFqK0Eq7+H3jOFECG1yPMFFWKxAFcrW3QZa8KBzUgQt8gAcf1QdygAnGQAWeMAtu8CZzkAh0sApzYAjl8gd0YAtugARouxuaMAnHwAaDoAZ9y1taKxwFQguOsAaLcAmGAAijYAeIsH+V8KlMNyB+gAi6MAmFcAec8AhzkAqPxbXfVwux4AFG4AWnYAIWUAhrgAZ7MAo34AVVcARJ4KRDAAYyYAphAJxM0ABJ0KG40RawUAQ5oKV0FCGDixsFEgxVgAhl8AljoBFdUANKkAx1EAWyIAl+wJ1zsAewQAhekAae//AEYDAGD0uOT0sfcZYDWNAyPHAFm5AHXWAFeNAFlQAHRcAFM+F4gxAJhwAHdCAEEJAEizcbwEsGOkAFbdAEQzAGTna8r1EgrhAIldBsN8AELEMGcKBLtDAHYrAHVXYHYkADn3AHZZAFP2u+quEc0hEbyZAJvSAKZ6URptChqyAIwfAIqfAKohAMilAXuSAKiuALHzYIHYUbEtHCr5AKlOAHhcDCDjwcxcEJakYJ/voJEmG8ArEJZ2cVl9AHUcAJqdAG95UMKnwVWfEZlYEWmqAIlBAFkbAZmKAIGJsKixAxgbFScYwJrjAJmMCyoSavitAJjKEJapHGmBAXW3EIgNHQCYKMCZngCZkgtFuRFl3xGGosQpPMFe2KU5VRCZzgCr/CCFYAGpShFZMgtI3wCSzLyaGgCJlACWkMGUPLCqqQCYWsCZCQGss0FZIACopwCYoABcDWCaiACZ3AB5GwCJ+QEoPQw5LwF4OqBKNiCnG8CJKgCItACUnyCZsQJAZxCpuAEJB8zdhMzQwBzAbBCGuMEI1gCZlwzaZABwfRywfxQhtrCoEMBk1gCBhYCtjcCNfMEKbQCXLslZmACXDCxh9kEIvQ0HqgEpCACd68CB0VEAA7二、直播销售岗位互联网营销师是指在数字化信息平台上,运用网络的交互性与传播公信力,对企业产品进行营销推广的人员。其职业能力特征要求是具有较强的学习、理解、分析、计算及判断能力,具有一定的空间感,色觉正常、语言表达正常,手指、手臂灵活,形体动作协调性好。2021年11月25日,《互联网营销师国家职业技能标准》正式颁布,其对直播销售员这一职业设立了5个等级,分别为五级/初级工、四级/中级工、三级/高级工、二级/技师、一级/高级技师。【任务实施】活动一:认识直播销售团队一、直播团队类型(一)主播直播团队(二)主播店铺团队(三)商家直播团队二、高效能直播团队(一)团队相互关系(二)高效能团队的特征data:image/png;base64,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活动二 认识直播销售团队职责一、直播团队角色分工及职责(一)运营运营岗位的职责包括三方面:整体规划、团队协调和复盘提升。(二)场控场控的工作职责包括4个方面:软硬件调试、后台操作、提醒、指令接收及传达。(三)主播1.前期准备2.中期互动3.下播维护二、不同阶段直播团队的构成及职责(一)初始阶段data:image/png;base64,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(二)发展阶段data:image/png;base64,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(三)成熟阶段data:image/png;base64,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【议一议】如果你是直播项目的负责人,团队共有3名成员,你会怎样做好团队分工?【练一练】做好直播销售岗位规划data:image/png;base64,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引导学生明确学习任务 启发学生学习直播的优势 启发学生总结直播与传统销售相比的特点 图文展示直播销售的岗位 引导学生思考直播销售的岗位职责 引导学生介绍直播岗位及职责 举例介绍直播团队引导学生区分不同的直播团队类型 引导学生讨论高效能的直播团队特征 比较不同的岗位职责 举例讲解不同阶段直播团队的构成 引导学生讨论 引导学生思考并完成练习学生明确任务目标 学生结合生活思考直播的优势 学生小组讨论直播与传统销售相比的特点,并归纳总结 学生了解直播销售的岗位 学生小组讨论直播销售的岗位职责 学生分组合作,查询资料,展示直播销售的岗位职责 学生查询资料了解不同直播团队类型 学生讨论高效能的直播团队的特征,并介绍 希沃游戏完成岗位职责对对碰 学生了解不同阶段的直播团队及其职责 学生讨论展示 学生讨论 练习
知识总结一、直播销售的优势二、直播销售岗位三、直播销售团队四、直播团队分工及职责五、不同阶段直播团队的构成及职责引导学生归纳总结学生进行总结归纳
布置作业1. 基础作业:知识体系思维导图课后检测2. 拓展作业结合案例选择合适的直播平台并阐述理由1. 布置作业 2.跟踪作业完成效果并及时反馈1.接受作业 2.完成作业


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