MBA/EMBA导师机密讲义（4）《MBA国际营销学》完整讲义
<p class="MsoNormal" style="margin:0cm 0cm 0pt"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:10pt;color:maroon;font-family:华文隶书"><font size="4">MBA</font></span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:10pt;color:maroon;font-family:华文隶书"><font size="4">／<span lang="EN-US">DBA</span>系列讲义</font><span lang="EN-US"> <p></p></span></span></b></p><p></p><p></p><p class="MsoNormal" align="center" style="margin:0cm 0cm 0pt;text-align:center"><b style="mso-bidi-font-weight:normal"><span style="font-size:10pt;color:red;font-family:华文中宋"><font size="6">《国际营销学》</font></span></b><span lang="EN-US" style="color:black;mso-bidi-font-size:10.5pt"></span></p><p></p><p class="MsoNormal" style="margin:0cm 0cm 0pt;text-indent:21pt;mso-char-indent-count:2.0"><span style="color:black;font-family:宋体;mso-bidi-font-size:10.5pt;mso-ascii-font-family:'times new roman';mso-hansi-font-family:'times new roman'">完全采用国际</span><span lang="EN-US" style="color:black;mso-bidi-font-size:10.5pt"><font face="Times New Roman">MBA</font></span><span style="color:black;font-family:宋体;mso-bidi-font-size:10.5pt;mso-ascii-font-family:'times new roman';mso-hansi-font-family:'times new roman'">实战案例教学为主的讲义，此课程为大学</span><span lang="EN-US" style="color:black;mso-bidi-font-size:10.5pt"><font face="Times New Roman">MBA</font></span><span style="color:black;font-family:宋体;mso-bidi-font-size:10.5pt;mso-ascii-font-family:'times new roman';mso-hansi-font-family:'times new roman'">、</span><span lang="EN-US" style="color:black;mso-bidi-font-size:10.5pt"><font face="Times New Roman">EMBA</font></span><span style="color:black;font-family:宋体;mso-bidi-font-size:10.5pt;mso-ascii-font-family:'times new roman';mso-hansi-font-family:'times new roman'">、</span><span lang="EN-US" style="color:black;mso-bidi-font-size:10.5pt"><font face="Times New Roman">DBA</font></span><span style="color:black;font-family:宋体;mso-bidi-font-size:10.5pt;mso-ascii-font-family:'times new roman';mso-hansi-font-family:'times new roman'">学员必修课程，内部讲义仅限自修。</span><span lang="EN-US" style="color:black;mso-bidi-font-size:10.5pt"> <p></p></span></p><p></p><p></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:42pt;mso-char-indent-count:4.0"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第一章国际营销导论<span lang="EN-US"> <p></p></span></span></p><p></p><p></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:42pt;mso-char-indent-count:4.0"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第二章国际营销环境<span lang="EN-US"> <p></p></span></span></p><p></p><p></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:42pt;mso-char-indent-count:4.0"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第三章全国市场及购买者<span lang="EN-US"> <p></p></span></span></p><p></p><p></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt;text-indent:42pt;mso-char-indent-count:4.0"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第四章国际营销信息系统<span lang="EN-US"> <p></p></span></span></p><p></p><p></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt"><shape id="_x0000_s1027" wrapcoords="-162 0 -162 21427 21600 21427 21600 0 -162 0" type="#_x0000_t75" style="margin-top:0px;z-index:-1;left:0px;margin-left:-66.75pt;width:24px;position:static;height:24px;text-align:left"></shape><imagedata src="&#102;ile:///C:\DOCUME~1\xchy\LOCALS~1\Temp\msohtml1\01\clip_image003.jpg" otitle="调整大小 经济管理大学"></imagedata><imagedata></imagedata><wrap type="tight"></wrap><wrap></wrap><shape></shape><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第五章 全国市场细分<span lang="EN-US"> <p></p></span></span></p><p></p><p></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第六章 全球货源决策<span lang="EN-US"> <p></p></span></span></p><p></p><p></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第七章全球市场进入和拓展战略<span lang="EN-US"> <p></p></span></span></p><p></p><p></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt">第八章 全球竞争与合作<span lang="EN-US"> <p></p></span></span></p><p></p><p></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第九章 全球产品决策</span><span lang="EN-US" style="font-family:宋体;mso-bidi-font-size:10.5pt"> <p></p></span></p><p></p><p></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial">第十章国际营销沟通决策</span></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial"></span></p><p class="MsoNormal" align="left" style="margin:0cm 0cm 0pt"><span style="font-family:宋体;mso-bidi-font-size:10.5pt;mso-bidi-font-family:arial"><span lang="EN-US"><p></p></span></span></p><p></p> <p></p><br /><br />[此帖子已经被作者于1172445400编辑过]
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